Do I need a web site for my business?
Maybe, maybe not. If you don’t do any other type of advertising or even if you do and you are satisfied with your customer base or sales then you don’t need a web site. If you do want to increase your customer base and sales then you need to make existing and potential customers aware of your products/services and any special promotions you have. Unless you want to go door to door and hand out flyers the only way to do that is to advertise. This brings us back to how much print space can you afford and how often? What can you say in 60 seconds on the radio and how many times can you say it before you can’t afford it any more? What can you put in a 30 second television commercial and how much is it going to cost you? Now comes the easy question, do you want to spend a lot of your advertising budget on broadcasting a lot information hoping 2-3% of the audience gets interested. Or would you like to do minimal media advertising such as your store name, address, telephone number and your web site address, save a bundle on advertising costs and direct people who are truly interested in your products/service to your web site. Typically a nice web site will cost considerably less than: a single one page ad once per year in a paper; typically less than one week’s worth of advertising on a radio station; typically less than a few nights advertising on television. And your web site is up 24 hours a day, 7 days a week, 365 days a year; 24/7/365. You do the math.
How do I choose a web site development company?
I believe the key word here is company. There are many “web designers” who have full time jobs doing something else and just do web design to make extra money. I’m not saying there not good, I’m just saying they probably have other priorities and contacting them when you need them may be difficult; and where might they be next year? Hire a professional web designer who is available when you need them, one who’s been doing web design as their sole source of income for at least 5-6 years and has at least 20 or more current clients. Ask to see the web sites they’ve done. Ask if you can speak to some of their clients.
Who uses the Internet?
As of August, 2011 78% of all adults 18+ use the Internet. As of 2011, internet use remains strongly correlated with age, education, and household income.
Statistics from August, 2011.
Below statistics are from Pew Internet & American Life Project Surveys, July 24, 2012.
Who uses the Internet at home and who has broadband?
What shouldn’t a web site look like?
Here are two examples of what your web site should NOT look like: www.angelfire.com/super/badwebs/main.htm and
Study after study suggests adult Internet users to not like web sites that have a lot of moving, fancy graphics. They want the information laid out in a simple form, easy to navigate, and easy to understand. That’s not to say we can’t get a little creative and artistic and even unique, but our goal should be KISS - Keep It Simple, Stupid! You’re advertising your product or service, not the web designers ability to do fancy graphics and cartoons.